• The DMC is a tool of Co-Creation

    Marketers, Entrepreneurs, Developers, Designers... get everybody around the table!


    New ideas with your teammates

    A poster is what you need to co-create.


    Marketing fundamentals & customer journey

    Learn how marketing fundamentals and online customer lifecycle work together.


    Better marketing strategies

    Find the right digital strategy for your company.

  • The Digital Marketing Canvas - overview

    This work is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.

    To view a copy of this license, visit: creativecommons.org

  • Thousands

    of downloads every month

    129 nationalities

    have used the canvas

    Hundreds of workshops

    organised across the world

  • Introducing the Digital Marketing Canvas (DMC)

    I wish I came across this thing much earlier. Like 5 years ago. When I had no idea what I was actually doing in my day-to-day work at a startup. Making from 0 up to €500K a week.

    I've automated my job before firing myself

    You can't stop it. You can't escape it. You can't ignore it. You can't call politics, army, officials or your mom to save you. It's really violent and your business can be vanished because of it. Only those who will adapt themselves will be the survivors of the tsunami often called 'Digital Transformation’.

    If Digital Marketing was like soccer

    Last weekend I was watching the game and told to myself what I would have done differently if I were in the shoes of the coach. Everyone does that.

    Airbnb: inspiration to sketch out your digital marketing strategy (on the DMC)

    When I work on digital strategies, the same questions pop into my mind. How can we make a good story of the brand within the customer journey?

    I want you back.

    Most CMOs I know have already started shifting their minds from Customer Acquisition to Customer Retention. It’s a good thing...

  • References


    Fred Cavazza
    Marketing technologist and speaker

    "I am particularly sensitive to this kind of tool, because it represents a pragmatic tool to stimulate exchanges and collaboration and especially to avoid rushing headlong (...). following this model can avoid huge technological investments to compensate a bad strategy."
    Read more (in French)

  • The DMC poster is free